Company needs to sell Brands not products

Dear Job aspirants/B-school graduates/Other professionals ,

You might be wondering how come some companies grow easily while others fail. A company which promotes a product, thinking that people are buying because of ingredients will fail sooner or later. The company without compromising on the quality identifies the fact that they are selling a brand and not just a product, will taste success sooner or later.


When you are making a career choice, identify companies which has strong brands and you have made a right choice in your career. Before choosing any company, ask this question. How many strong brands does that company have in its portfolio?. In every big company there are various divisions and various functions. If you enter a big company and end up working for a  small division, it wouldn't affect you as long as you have strong brands. (Strong doesn't mean bigger brands but also the potential ones.)

Assume you are looking for an Operational manager role. You might think how would a strong brand, affect ones career? It has a relationship. Every brand to become a successful brand needs support from all the functions like Marketing, Sales, HR and Operations. Operational efficiency also plays a vital role in its success. Let me quote an example which I recently heard. Ranbaxy was successful in gaining market share for some of its brands by reducing the lag in delivery of their goods to their customers. Operational efficiency doesn't improve overnight. It requires a strong foundation which in-turn needs a good operational team. You will definitely gain good knowledge from a good operational team.

Learning is the most important part in beginning of your career. What you learn in B-school need to be refined in few years of your career. For this refining to happen you need to be at the right place, at the right time.

  Favorite Quote : Think like a owner every if you are doing the smallest of role in an organisation. You will become owner soon. :-)